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Conversion rate optimization is both one of the most important and most understood aspects of digital marketing. Website design is an integral part of CRO. Poorly maintained websites tend to have very low conversion rates. Prudent business owners will update their websites regularly to ensure they keep converting.
How much of an effect can updating your website have on your conversion rates?You might be skeptical about the effect that a website update will have. Here are some facts that might change your mind.
The average website conversion rate is 2.35%. Of course, this means that the conversion rates for poorly designed websites are a bit lower. We haven’t found a lot of data on the conversion rates of low-tier websites. However, my own anecdotal experiences with client suggests that it is probably somewhere between 1% and 1.5%.
The conversion rates for the top 10% of websites is 11.45%. A website update could account for 30% of the necessary changes to get a poor converting website into the top 10%. This suggests that your website update could improve your conversion rate from 1% to 3.5%. In other words, it would improve your ROI by 250%.
Ways updating a website can help with CROYou need to make updating your website a key priority you’re serious about CRO. Here are some reasons that website updates are vital to your conversion rate.
Updating your website to a semi-flat design is necessary to meet changing customer expectationsThe Next Web has studied web design trends for years. They recently discussed the growing popularity of semi-flat website designs.
How could updating your website from a flat to a semi-flat design improve your conversion rates? There are a couple of explanations. The first is that users will simply have a better overall experience and a more positive impression of your site. However, there is an even more significant benefit of switching to a semi-flat design.
When you update to a semi-flat design, different elements of your page will stand out better. Users will have an easier time differentiating links and buttons from other parts of the page. This should make it easier for them to complete your call to action.